26 Sep, 2023

7 Mistakes Companies Make When Choosing a Graphic Design Studio

26 Sep, 2023


Have you ever wondered why some companies shine with their graphics while others look, well, a little less shiny?

Choosing the right design studio can be the key to your brand’s success. Here are seven common pitfalls and ways to steer clear of them.

1. Choosing Based on Price, Not Quality.

While budget is an important factor in making business decisions, focusing solely on price when selecting a design studio can lead to serious issues. Professional design comes at a cost, but it pays off with enhanced brand recognition and increased credibility.

Graphics are often the first thing customers see when interacting with your company. If your design looks cheap, potential clients may assume that your services or products are of low quality.

2. Skipping Portfolio Check.

A portfolio is the heart and soul of every design studio. It’s not just a collection of their work; it’s a reflection of their style, experience, and specialization.

Here’s why skipping this step is a mistake:

– Understanding the Studio’s Style: Every studio has its own unique style. Do you prefer minimalist designs or more intricate and detailed ones? Going through their portfolio helps you understand if the studio’s style aligns with your preferences.

– Industry Experience: Consider if their portfolio includes projects related to your industry or market. If the studio has experience working with companies similar to yours, they’re likely familiar with your market’s specifics and requirements.

– Executed Projects vs. Concepts: Are the projects in the portfolio just concepts, or are they real, executed works? This crucial distinction can give insights into the studio’s practical skills.

– Quality of Work: It goes without saying, but it’s worth emphasizing. If you’re not satisfied with the quality of the showcased portfolio works, there’s a good chance you won’t be happy with the work they do for you.

A portfolio is more than just images; it’s a tool that helps you understand what the studio can offer, their experience, and their skills. Before deciding to collaborate, consider whether their work truly speaks to you.

3. Assuming One Studio Fits All.

Just as in medicine, you seek specialists, the same applies to design. Finding a studio specializing in your industry can yield better results.

4. Neglecting Communication.

Picture this: You order a graphic design project from a studio, and you wait. And wait. And wait. Until finally, after several weeks, you receive a project that doesn’t meet your expectations. Why? Because there was a lack of communication!

A successful project is a joint effort. If the studio isn’t communicative from the beginning, it could be a sign that the entire process will be uneven. Therefore, remember to maintain open communication throughout the entire graphic design project to ensure your visual concept becomes a reality.

5. Having a Vague Idea of What You Need.

We’ve all been there. You sit there thinking, “We need something new… something fresh… but I’m not sure what exactly.” It’s the moment you fall into the “Design Detective” trap!

Graphic designers are like detectives, but instead of solving criminal mysteries, they solve visual puzzles. However, to help them, you need to provide enough clues. Give them at least a few keys to solving this puzzle!

Instead of saying, “We want something new and fresh,” think about what that specifically means for you. Whether it’s bold colors, minimalist design, or something entirely different, providing more details helps the designer create precisely what you need.

6. Assuming Fast Means Good.

Some projects require time and consideration. If your design studio offers extremely quick turnaround times, consider whether it comes at the expense of quality.

7. Not Reading the Fine Print.

Contracts may be complex, but they contain crucial information. Who owns the copyrights to the designs? What are the fees for additional revisions? It’s better to know upfront. These are questions you want answers to before starting the project.

Bonus: Ignoring References and Client Feedback.

Other clients’ feedback is a valuable source of information about a studio’s quality of work. Always pay attention to others’ experiences before making a decision.

In summary, choosing a design studio isn’t a decision to take lightly.

It’s a partnership that, if chosen wisely, can bring tremendous benefits to your business. Treat the appearance of your brand as seriously as you would any other aspect of your venture.

Good luck!