What to know before ordering a logo (or any design)

Working with a graphic designer isn’t just about saying “make something pretty.” A good logo or business card design starts with a clear and thoughtful brief. The better prepared you are, the faster (and more successfully) your designer can create something that truly fits your brand.

Here’s a simple checklist to help you prepare – without stress or confusion.

1. Define who you are as a brand

Before you request a design, ask yourself:

• What does your business do?
• Who are your customers?
• What values does your brand represent?
• How do you want to be perceived: professional, friendly, luxury, modern?

Example: “I run a beauty salon for women aged 30+. I focus on quality and relationships. I want my brand to feel elegant and calm.”

2. Be clear about what you need

• Logo (and variations: stacked, horizontal, icon-only)
• Brand colours
• Business card, leaflet, banner, social media graphics
• Templates (promotions, price lists, announcements)
• Files for print and digital use

The more specific you are, the better.

3. Share your inspiration (and what to avoid)

If you have favourite styles, colours, or brands you admire – share them with your designer.
But just as helpful: tell them what you don’t like – that helps avoid design misfires.
Tip: You can make a simple moodboard on Canva, Pinterest, or just collect 2–3 reference images.

4. Prepare your content and business details

Before the designer can create a business card or flyer, you’ll need:

• Your business name and/or existing logo
• Contact details: phone, email, website, social media
• Tagline or slogan (if any)
• For leaflets or price lists – finished text content

5. Set your budget and scope of work

• Do you need just the design, or also printing?
• Are revisions included? How many?
• Will you receive source files (.AI, .PSD, etc.)?

Clarity = faster delivery and fewer misunderstandings.

Bonus tip – don’t be afraid to ask questions

A good designer doesn’t just “make pretty things” – they guide, advise, and suggest the best approach.
You don’t need to know about file formats or typography – that’s what your designer is here for.

Final checklist:

• You understand your brand
• You know what you need
• You have visual references
• You’ve gathered your content
• You’ve set a budget and timeline